Draft

A Growing Community of Artists and Designers

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Client: Draft

Draft makes notebooks for artists and designers who want to organize their creative output without being too precious about it. It’s just a rough draft, after all.

Our mission? Help Draft become the catalyst for creativity that it's community deserves. 

CHALLENGE
Clarify the brand's positioning and what customers they serve.

OUTCOME
We helped Draft develop an identity system and focus their brand marketing strategy. This led to growth in sales and community engagement. 

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