A Growing Community of Artists and Designers
Draft makes notebooks for artists and designers who need a place to collect their ideas. What's different about "Draftbooks" is that they are stripped down to the bare necessities so that you are free to use them however you see fit. Draft's overarching goal is to encourage creatives to express their creativity and share their gifts with the world.
Our mission: Help Draft become the catalyst for creativity that it's community deserves.
Our challenge: Clarify the brand's positioning and develop a relationship with the creative community.
We helped Draft develop an identity system and focus their brand marketing strategy. This led to growth in sales and community engagement.
Brand Strategy, Graphic Design.